ПРОГРАММА

16.02.1717.02.1718.02.1719.02.1720.02.1721.02.1722.02.1723.02.1724.02.17 СКАЧАТЬ (PDF)
16.02.17
Консультационный центр 16-18 февраля 10.00-19.00. Read more…

11.30-12.00

Opening 

12.00-12.30

Fashion Show – Lingerie 

12.30-13.00

The announcement of the contest “The Most promising sample of SS 2017 at Lingerie Show-Forum”. Read more…

13.00-14.00

Conference for shoppers. Simple rules that everyone should know. 

• Why the choice of lingerie is so important and how lingerie affects the whole woman`s look. The main mistakes and difficulties that most women make while choosing lingerie and how to avoid them. How to choose the bra shape in accordance with your body type.
• How to correct your body type and highlight its dignity with the help of lingerie. 
• Small secrets of lingerie.
• What ‘s sold and what’s it used for.
• Lingerie trends. How to introduce them to the client`s wardrobe. 

Galyshina Galina – personal trainer, coach, consultant in image and style.

14.00-15.00

Conference “Peculiarities of the homewear market. An overview of the market. Analysis and development forecast of women’s and men’s homewear market.”

• Some recommendations on developing of the product strategy for the wholesale, taking into account peculiarities of the Russian market.
• Clear-cut strengthening of Russian manufacturing companies.
• Why is the price to quality ratio not enough today?  
• Basic criterias and features of homewear brand-building in Moscow and the regions.
• The culture of the home dress code, the plans and methods of implementation.

Moderator Polina Ryagoeva –PR-partner of Lingerie Club.

15.00-15.30

Fashion Show – PARISCLUB 

15.30-16.00

Draw of the tickets to musical “Cinderella” among present visitors. 

16.00-17.00

Conference “Multi-Brand Store 2017.” 

• How to develop a multi-brand store in the current economy: business-influencing  factors, historical features, main trends on the market.
• Marketing and product strategy for a multi-brand store: how to fill the store and to attract buyers.  
• Sales peculiarities in a multi-brand shop: price, service, combinatorics, work of sales assistants.

Panel discussion with the participation of retail chiefs, wholesale and manufacturing companies, business coaches and consultants. Conference moderator Andrey Arno – Director of Arno Business School. The conference is organized by Arno Business School.

17.00-17.30

Fashion Show – Swimwear  

19.00-20.00

Lingerie Show “Need for Speed” (by invitation from partners) 

19.00-22.00

Musical “Cinderella” (by ticket only)

Drawing of 50 tickets among all the registered users up till 09.02.2017. 
Drawing of 50 tickets at the expo 16.02.17 at 15.30

17.02.17
Консультационный центр 16-18 февраля 10.00-19.00. Подробнее...

11.00-12.00

Conference on franchising (part 1). 

• The future of franchising: the long haul, or a good decision just to ride out the difficult times.
• Hard choices for retail business – your brand or work on the franchise?
• Why do wholesaler and distributor need a franchise today?

Panel discussion with the participation of retail chiefs, wholesale and manufacturing companies, business coaches and consultants. Conference moderator Andrey Arno, Director, Arno Business School. The conference is organized by Arno Business School.

12.00-12.30

Fashion Show – Homewear  

12.30-13.00

Lingerie Club. Special project No. 1. World premiere! Lingerie Robot (lingerie seller,bra-fitter). 

13.00-14.00

Conference on franchising (part 2). 

• What is the difference between franchising and other forms of distribution channels?
• Rules for the development of a perfect franchise – how to make an attractive package and worthy contents for the franchise offer.
• What to look for when choosing a partner to make everybody happy and make a profit?

Panel discussion with the participation of retail chiefs, wholesale and manufacturing companies, business coaches and consultants. Conference moderator Andrey Arno, Director, Arno Business School. The conference is organized by Arno Business School.

14.00-15.00

Conference “Manufacturing status of lingerie sector in four countries: Russia, Ukraine, Belarus, Poland.” 

• Market overview, forecasts and prospects. 
• Are the positions of lingerie manufacturing companies in different countries strengthening and why?
• Why is the price to quality ratio not enough today? What do manufactures stake on in different countries? 
• Basic criterias and features of the lingerie brand-building in different countries.

Moderator Polina Ryagoeva –PR-partner of Lingerie Club.

15.00-15.30

Fashion Show – Mixed 

15.30-16.00

Draw of the certificates. Read more…

16.00-17.00

Contest “Miss Lingerie Show-Forum” (medium segment) part 1. Read more…

17.00-17.30

Fashion Show – Lingerie 

17.30-18.00

 “Lingerie trends SS 2017 in brands of Dimanche S.r.l. holding  DM Studio”

Designer and stylist Svetlana Rumyantseva

18.00-19.00

Contest “Miss Lingerie Show-Forum” (medium segment) part 2. Read more…

19.00-20.00

Lingerie Show «Butterfly Kiss» (by invitation from partners) 

19.00-20.00

Tour of the evening Moscow 

18.02.17
Консультационный центр 16-18 февраля 10.00-19.00. Подробнее...

10.30-12.00

Conference «Bra-fitting»..

• What is bra-fitting? How does it differ from a simple choice of lingerie in a shop?
• What  lingerie shop assistants are taught?
• How to conduct staff training?
• How many sets to take into the fitting room?
• How to determine the needs and “pains” of the client? 
• How to distinguish “real” bra-fitting from the pseudo-bra-fitting.
• What requirements must meet the service of a shop for bra-fitting?
• Work with objections of clients.

Moderator Polina Ryagoeva –PR-partner of Lingerie Club.

12.00-12.30

Fashion Show – Home- and sleepwear 

13.00-14.30

Master class “6 rules of an effective website. How to sell online.” 

• the concept of an effective website;
• why companies need an effective website;
• what to choose: an effective website or a landing page;
• how to choose a domain;
• what platform to apply to develop a website;
• what is the structure of an effective website and what it should be;
• the usability of the site and its principles;
• how to create unique, quality and optimized content. What does it affect and how to use it to move in the search engines for free;
• sales triggers: essence and examples.

Borodavko Irina – №1 in the system of marketing for manufacturers and designers.

15.00-15.30

Fashion Show – Maidenform shapewear for everyday and special occasions.

16.00-17.00

Master class: “Commercial visual merchandising: How to increase sales in lingerie stores using visual merchandising?” 

• Techniques for creating effective front-end area of the store.
• The algorithm for creating areas of “Active sales”, working with the subconscious mind of buyers.
• Mobile zoning of a store and selection of collections for assortment zones based on marketing priorities of the brand.
• Which product to present in “hot” areas of the trading floor and how to make «warm» «cold» areas of a store.
• “Emotions increase sales” is a new trend in buying behavior of consumers; the basics of Emotional visual merchandising.

Anna Balandina – the founder and the head of the Agency of visual communications VM Guru, one of the leading practitioners of the Russian market for commercial visual merchandising, curator of the course “Visual merchandising in the fashion industry”, HSE, business coach. Master Dutch University HKA, Arnhem, specialization “Marketing and visual communication in the fashion industry”.

17.00-17.30

Fashion Show – Lingerie 

18.00-19.00

The results of the contest “The most promising sample of SS 2017 at Lingerie Show-Forum”.

19.02.17

10.30-12.00

Master-class “Assortment policy and security as basis of its construction.”

• The current crisis requirements for the management of brand portfolio.
• Analysis of sales and NOsales – the guarantee of the assortment matrix formation. The specificity of a lingerie range in dimension.

Vasiliev Anatoly Alekseevich – General Director of “Parizhanka”.

12.00-12.30

Fashion Show – Lingerie 

13.00-14.30

Master-class “Promotion of the lingerie online stores”.

• “Packaging”. Analysis and tuning out from competitors.
• The context and mechanics of purchase.
• Promotion. SEO and Context.
• Promotion. The social network.
• Promotion. Other channels.

Dmitry Rossikhin – an expert at building systems of getting clients, partner of Internet marketing Agency “First Top”.

15.00-15.30

Fashion Show – Mia-Mia

16.00-17.00

Master-class “Recommendations on purchase for AW 2017/2018″.

• What fashion trends you can use to enhance sales and attract the attention of buyers.
• Commercial trends.
• Trends forecast of the season.
• Colors, fabrics and materials.
• Trends for assortment types.

Galina Kravchenko – director of department ” Procurement” FCG , head of office of the FCG international trend bureau FASHIONSNOOPS.COM

17.00-17.30

Fashion Show – Swimwear 

19.00-20.00

Lingerie Show «Planet of temptation and seduction» (by invitation from partners) 

20.02.17

10.30-12.00

Master-class “How to turn away from rivals, to occupy a niche in the market and to sell more by at least 30%?” 

• how to turn away from rivals, why and when it is necessary to do for business;
• what is the analysis of the market and business, how to do it;
• 6 modern analysis tools, their essence and features of the application;
• proper positioning of the company helps to occupy your niche;
• assortment matrix of collections: basic principles.

Borodavko Irina – №1 in the system of marketing for manufacturers and designers.

12.00-12.30

Fashion Show – Homewear 

13.00-14.30

Seminar “Where to find buyers and how to bring them to the store.” 

1. Side view:
• evaluation of the quotation compliance for existing audiences;
• for whom is Your store.
2. Image is EVERYTHING:
• who knows YOU and what are You known for;
• how to create the image;
• how to take root in the consciousness.
3. There is always the choice to wait or act:
• how to assess objective reality and make a choice.
4. Deciding to act, build step-by-step plan:
• what to do;
• who will lead buyers;
• implementing networking and building a network, creating an affiliate program.
5. Is there a desire to sell a lot? Answer the questions: What? How? For whom? Set a deadline, get step by step instructions, start to act.

Inna Klimenkova – specialist in strategic marketing and advertising. Expert on crisis business consulting. Consultant in corporate management.

15.00-15.30

Fashion Show – Swimwear

15.30-16.00

Lingerie Club. Special project No. 2 

16.00-17.00

Master-class: “Window dressing: rules for creating effective window in a lingerie store; global trends of commercial window dressing.” 

• Features and efficiency criteria for commercial windows.
• Correct product selection for seasonal displays
• What is the “inflow” of window concept in retail space.
• How to create a selling window in a store.
• Emotions raise sales – a new trend in buying behavior of consumers
• How to create an emotional window.
• Major global trends of commercial window dressing.

Anna Balandina – the founder and the head of the Agency of visual communications VM Guru, one of the leading practical expert of the Russian market at commercial visual merchandising, curator of the course “Visual merchandising in the fashion industry”NRU HSE, business coach. Master of Dutch University HKA, Arnhem, specialization “Marketing and visual communication in the fashion industry”.

17.00-17.30

Fashion Show – Lingerie 

17.30-18.00

 “Lingerie trends SS 2017 in brands of Dimanche S.r.l. holding  DM Studio” 

Designer and stylist Marina Kozyreva

19.00-20.00

Lingerie Show «Bollywood» (by invitation from partners) 

21.02.17

10.30-12.00

Master class “Why don`t promotions, discounts and sales work and what to do about it?” 

• What needs and expectations of customers meet the standard promotions, discounts and sales.
• Types of marketing and promotional activities by objectives: find something that works for You (options for retail, wholesale, manufacturers)
• Differentiation of marketing and promotional activities under the types of customers. The selection of a balanced system, which will bring sales growth and profits.

Boris Zhalilo – system trainer-consultant of International Business Solutions Consulting Group International, senior partner, CEO

12.00-12.30

Fashion Show – Home- and sleepwear

13.00-14.30

Master-class “Managing a difficult team in a difficult time.” 

• A stick and a carrot in the modern world and how they must be used
• What should you do if employees resist management decisions and are sabotaging the changes?
• A Manager is also human, he or she may have no strength or desire to lead anyone. How to be back in the saddle and lead the team to new heights?

Leading the master class: Anna Arno, educational programme leader, Arno Business School. Andrey Arno, Director of Arno Business School. The conference is organized by Arno Business School.

15.00-15.30

Fashion Show – Mioocchi и Amelie

16.00-17.00

Master-class “How to start making money in the linen business.” 

• Set the radar of business efficiency.
• Build effective business processes.
• Calculate pay-off period of shopping area.

Maria Gerasimenko – general director of Fashion Advisers.

17.00-17.30

Fashion Show – Lingerie 

22.02.17

10.30-12.00

Master-class “the Power of uniqueness. How to create a unique business, thus earning the loyalty of clients on “autopilot”.

• Do you need a unique business and why?
• How to create a unique business, even if you don’t have a unique product.
• Create your own original theory, the term, concept, shaped style. How to create and what is very important to know.
• How small businesses can start to work directly with the manufacturer in small batches, dividing the functions of a distributor between them. 

Elena Regak – founder and head of professional business school Elena Regak, expert practitioner. Entrepreneur. Business coach.

12.00-12.30

Fashion Show – Lingerie 

13.00-14.30

Master class “Scripts of director for debriefing: how to achieve staff responsible action instead of excuses”. 

• The mistakes of leaders when debriefing with employees
• A simple script to study a situation which will allow to remove most of the excuses of his subordinates, and to develop responsibility, diligence and initiative of the staff.
• Установление контакта в салонах нижнего белья. Как вызвать интерес к ассортименту, чтобы посетители задержались в торговом зале.
• Основные рекомендации по увеличению суммы среднего чека в салонах нижнего белья. Проверенные приемы, обеспечивающие мгновенный эффект

Альберт Тютин бизнес-тренер по экспертным продажам в b2b & b2c, автор книги «Проактивные продажи. Технологии и стандарты розничных продаж».

15.00-15.30

Fashion Show — V.I.P.A 

16.00-17.00

Master class “The value of the brand (trading stamp) in the linen business.”

• What actually belongs to the brand.
• Brand – the uniqueness of the competitive advantages of the product line
• Brand as the main reason for the increase of the product cost and sales results.
• Buyer is loyal to the brand, not to the product.
• How to create an effective brand.
• Life of a brand.
• Methods and channels of communication.
• Brand as a major intangible asset.

Andrey Stor – director of branding Agency “CreativniyHod” www.kreaxod.ru

17.00-17.30

Fashion Show – Swimwear 

17.30-19.00

Discussion club. The leaders of the lingerie business about trends and forecasts of the lingerie market till 2020.

Top 7 key questions about the situation on the market:
• big plans of federal and international networks;
• development of own retail of large and medium lingerie manufacturers;
• opening of new foreign lingerie representative offices in Moscow;
• development and consolidation of retail in the regions, expansion on a federal level;
• the mood of the lingerie manufacturers and high loss positions in the market;
• consumer`s behavior and evaluation of preferences and peculiarities of the choice of lingerie in the current situation.

Moderator Polina Ryagoeva – PR-partner of Lingerie Club.

19.00-20.00

Lingerie Show “Cats” (by invitation from partners)

23.02.17

11.00-12.00

Master-class “How to operate remaining products and promotions to stimulate sales”.

• Remaining products: where are they from?
• Work with the remaining products at the end of the season.
• Remaining products as a supplement of seasonal collections.
• Planning.
• Promotions to stimulate sales.
• How to calculate the shares of sales promotion.
• Other channels and ways of selling leftovers.

Natalia Chinenova – chief expert, Fashion Consulting Group at business technologies for retail.

12.00-12.30

Fashion Show – Homewear 

12.30-13.00

Draw of the tickets to the musical “Dance of the Vampires” among present visitors.

13.00-14.00

Contest “Miss Lingerie Show-Forum” (premium segment) part 1. Read more…

15.00-15.30

Fashion Show – Swimwear 

15.30-16.00

Draw of the certificates. Read more…

16.00-17.00

Contest “Miss Lingerie Show-Forum” ( premium segment) part 2. Read more…

17.00-17.30

Fashion Show – Lingerie 

17.30-18.00

Lingerie Club. Special project No. 3 

18.00-19.00

Master class “Decoration of shop windows in 2017″.

• key trends in window dressing;
• basic errors in the window display of lingerie.

Marina Polkovnikova, the CEO of the AGENCY VM-Consulting.

19.00-20.00

February 23rd at Lingerie Show-Forum (by invitation from partners) 

19.00-22.00

Musical “Dance of the Vampires” (by ticket only).

Drawing of 50 tickets among all the registered users up till 13.02.2017.
Drawing of 50 tickets at the expo 23.02.17 at 12.30

24.02.17

11.00-12.00

Master-class “Aromatization of a lingerie store“ 

• How to choose a fragrance that will increase conversion rate of the trading floor.
• How to use a fragrance to enhance the sales of the product.
• How to create an atmosphere that will be remembered by the customers.

The Shabala Sergey Nikolaevich – head of the sales Department of the company “the Third Sense”. Aromatization of air, Developing scents, Cleaning the air

12.00-12.30

Fashion Show – Home- and sleepwear 

12.30-13.00

Drawing of certificates among loyal companies. Read more…

13.00-14.30

Master-class “Loyalty programs and additional services. How to sell more to your clients?”  

• The essence of the loyalty program and its foundations.
• The economic effect of loyalty programs that allows you to sell up to 25% more goods and increase profits up to 50%.
• Types of loyalty programs.
• Components of customer loyalty.
• What services can be included in the loyalty program.
• How to assess customer loyalty in your business and the NPS.

Borodavko Irina – №1 in the system of marketing for manufacturers and designers.

15.00-15.30

Fashion Show – Italy 

15.30-17.00

Master-class “How to find your unique positioning in 1 day and overtake the competitor for years. 

• the concept of positioning. Positioning function. Positioning as the main bearing element of the program promotion;
• the scope of the search for effective positioning. “Floors” of the marketing pyramid as areas to search for positions. Sales of goods and services as a clarifying factor to search positions;
• methods of finding the position for goods and services: thinking through the characteristics of the target audience; the invention of “profession” for product or its manufacturer “parent”; inventing traits of the product or the manufacturer – “the parent”; the invention of the image of the product in the parameters of the product; the Invention of psychological differences from the competitor; search the “support” from the famous brand; the creation of situations of services consumption; … more than fifty altogether;
• the algorithm of the positions search. Finding the positions for the proposed audience of the object.

Ia Imshenetskaya – an expert at attracting and retaining customers.

17.00-17.30

Fashion Show – Lingerie 

19.00-20.00

March 8th  at Lingerie Show-Forum (by invitation from partners) 

В программе возможны изменения по независящим от организатора причинам.